Changemakers
Noble West (formerly Ali Cox & Co.) was founded in 2007 to help bridge the gap between consumers and their food sources.
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We are people first
People come first. In all that we do we pair passion and intellect, tailoring our services to each client and partnership.
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We never settle
Work that wows. We don’t stop at “good enough”. We find our way to wow with originality, impact and thorough strategy.
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We are audacious
Impact must connect. We don’t believe in hollow missions, the ‘why’ of it always matters and it's how we make an impact.
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We do the right thing
Meticulous strategy always wins. Captivating consumers is how we build brands and communicate our messaging.
Our Leadership
Female-founded and fueled, we are purveyors of change. We plant the seeds of innovation, nurture them and watch how they flourish into successful food and agriculture-centric brands, companies and products.
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Founder & CEOAli Cox
Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that believes that agriculture deserves better. The company specializes in the entire agriculture ecosystem and is at the forefront of regenerative water use, upcycling, zero waste greenhouses as well as hydroponic and organic farming. Ali and the team of brilliant changemakers are considered the industry leaders when it comes to strategic and creative services including brand identity, campaign development, content planning, media planning, production and more. Often referring to their specialized offerings as B2G (Business to Grower), Cox’s deep and unique knowledge in the area of Grower Marketing is setting the standard industry-wide.
Ali Cox founded her boutique marketing agency in 2007. She utilizes her leadership skills as an Olympian to develop business marketing strategies for her agriculture and food ingredient clients. Large agency and client-side experience have helped hone her digital brand strategy, website development and content generation specialties.
Since relocating home to Northern California from New York City, Ali has delved into her agricultural marketing passion and is committed to helping her clients tell the dynamic, rich agricultural stories of California's heartland. She leans into her heritage as a 5th generation California farmer for inspiration each and every day.
Past roles include serving as Aereo's first-ever Director of Marketing, where she was responsible for the branding, go-to-market strategy and $20.5 million series A announcement. Prior to Aereo, Ali was the Director of Sponsorship Sales and Services for IMG’s Mercedes-Benz Fashion Week and she has held positions at Omnicom’s Emanate PR and IMG’s Sports & Entertainment Consulting Division.
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VP of Client Services and StrategySarah Tjoa
With over a decade in agencies big and small, Sarah has proven she knows how to build impactful campaign platforms that not only drive conversation; but also, business impact. With a background in all things “the good life” - from sports to hospitality, travel to food, education to aviation - Sarah brought her expertise to Noble West to bridge knowledge gaps across the food system.
Sarah’s professional tenure has been marked by an unwavering commitment to cultivating creative solutions for business problems., no matter the category or challenge. Her expertise in account planning, brand positioning, data analyzation and stakeholder engagement has allowed her to spearhead initiatives that transform organizations for the better. Whether it's the launch of a new product, navigating a crisis or creating new avenues for relevance and resonance, Sarah has been fearless in how she leads teams in their pursuit for better.
At Noble West, Sarah's role as Vice President of Client Services and Strategy is central to the agency's success in empowering clients to navigate the complex challenges of the modern food landscape. With a deep passion for human resilience, a wealth of strategic acumen and a relentless drive for positive change, Sarah seeks to empower her teams to deliver first-to-market work that excites clients and consumers alike.
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Creative DirectorKari St. Arnault
Kari St. Arnault is the Creative Director at Noble West. A lifelong writer, she loves nothing more than turnin’ a quippy phrase and curating just the right vibe.
Advisory Council
As a diverse and dynamic council of visionary minds, our advisory board breathes life into our groundbreaking brands, fostering our growth and propelling us towards success in the realm of food and agriculture.
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Vice Chair, California State Water Resources Control BoardDorene “DeeDee” D’Adamo
Dorene D'Adamo was appointed to the State Water Resources Control Board in 2013 and reappointed by Governor Newsom in 2022. She serves as Vice-Chair and also as the member with experience in the field of water supply and water quality relating to irrigated agriculture.
Ms. D’Adamo is on the Board of the California Partnership for the San Joaquin Valley and previously served on the Valley Coalition for UC Merced's Medical School and on the Governor's Drought Task Force. She was a member of the California Air Resources Board from 1999-2013 under the Brown, Schwarzenegger and Davis Administrations, where she was instrumental in the board's air quality and climate change programs and regulations. Ms. D'Adamo served in various capacities for Members of Congress from the San Joaquin Valley over a 20-year period, working primarily on environmental, water and agricultural legislative policy.
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Partner, Culterra CapitalSeana Day
Seana Day brings over 20 years of investment, M&A advisory and technology experience to Culterra Capital where she is an investor and strategist within the agtech industry.
Ms. Day has a comprehensive understanding of sector dynamics, value drivers and relative positioning. She is an accomplished headline speaker and moderator. Prior to her involvement in food and ag, she was a technology investment banker at AGC Partners in London, Ridgecrest Capital Partners in the Bay Area and Headwaters MB in Denver. Ms. Day currently serves as Chair of the Board for Dave Wilson Nursery, SWAN Systems and Vice Chair of the Stanislaus Community Foundation.
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Former Executive Vice President, Global Communications, The Estee Lauder CompaniesAlexandra Trower
Alexandra C. Trower is the former Executive Vice President of Global Communications for The Estée Lauder Companies where she also served as an Executive Officer.
In her role as EVP, she oversaw corporate, social, crisis, philanthropic and Lauder family communications. Ms. Trower is also a founding Executive Sponsor of the company’s LGBTQA employee resource group.
Ms. Trower has more than 30 years of business experience, with diverse expertise in financial, corporate, mergers and acquisitions, consumer and crisis communications. Before joining The Estée Lauder Companies, Ms. Trower held positions as Senior Vice President of Media Relations for Bank of America where she led a global team; Managing Director at JPMorgan Chase Asset Management and Vice President of Corporate Communications at Chancellor LGT Asset Management (now part of Invesco).
She is past Chair of the Board of Trustees for Hollins University and is a member of the Board’s Executive Committee. Ms. Trower is an independent director of the Capital Group's American Funds where she leads the Nominating and Governance Committee for the funds she helps to oversee. In addition, she is involved with several other not for profits and advisory boards.
Become a Westie
Immerse yourself in a world where a deep-rooted love for agriculture intertwines seamlessly with your expertise. Collaborating with a diverse range of clients, from row crop farmers to entrepreneurial "hero" brands, you'll be at the forefront of driving transformative growth and shaping the future of food.