The following case studies provide real-world examples of Noble West’s work, showcasing successful achievements in the food and agriculture industry.
Rebrand,
Photography,
Art Direction,
Positioning,
Media Campaign
Ocean Mist Farms Roastables Brand Campaign
Ocean Mist Farms is a 100-year-old produce leader known for premium artichokes and field-fresh vegetables. To grow its value-added portfolio, the brand relaunched Roastables to drive seasonal velocity, expand relevance and compete in the ready-to-cook space.
Into the Fray was created to change that—not by making claims, but by showing proof. By capturing the real providers and real moments that define care when seconds matter most.
Idaho Fish & Game manages one of the West’s most culturally and ecologically significant public trust resources: the wildlife and wild places that define Idaho. As growth, polarization and evolving outdoor culture reshaped the state, the agency needed a brand that could unify its voice and strengthen public trust.
Exceedient Foods: Weaving Goodness Into Every Bite
Exceedient Foods is the ingredient innovation arm of Farmers’ Rice Cooperative. They partnered with Noble West to build out their vertically integrated gluten-free ingredient division, highlighting their offering of products like rice flour and extruded snacks.
Farmers’ Rice Cooperative: The land of co-opportunity
FRC approached Noble West to elevate their brand profile. They are continuously making investments in their business with acquisitions and product innovations but have not invested in their marketing/branding efforts until now.
SAUSA aims to combat food loss in the US while simultaneously creating profits for growers where there once was loss. SAUSA partnered with Noble West to launch their new brand and processing facility, ultimately having a direct and positive impact on the environment and the local workforce.
Counter Culture: A Better Quality Herb for Higher Quality Meals
Through creative and conscientious product brand development, Noble West helped North Shore Living launch Counter Counter in order to better engage with businesses and elevate consumers’ lives.
Helping Every Produce Packing Line Reach Its Potential
PTI aims to consistently improve the packing experience. Never shying away from challenges, they partnered with Noble West to elevate their branding and focus their messaging around custom pack lines that increase profits for all of their clients.
Progressive Dairy solutions: Where Knowledge Feeds Progress
PDS approached Noble West to modernize and redefine its brand. As they continued to grow and expand into new markets they were in need of a new brand platform that could help them scale and better connect with their audience of progressive dairy farmers.
A Taste of Innovation: Minturn Rebrands for the future
Minturn Nut Company partnered with Noble West to elevate their already well-respected brand and drive awareness. To realize these objectives, we refreshed their brand positioning while staying true to their core identity.
Noble West worked with Schuil to strengthen strategy and brand development. By repositioning Schuil as leaders in the field, Noble West helped the team reach more potential clients and present cohesive content—from their website to trade show booth.
AgCode was created as a solution for agriculture product traceability which evolved into custom solutions for wineries and is now a robust farm management software powerhouse.
Noble West partnered with Grimbleby Coleman to ensure that their content was current and educational. By working closely with the Grimbleby Coleman team, Noble West revamped their logo and developed monthly newsletters that increased community engagement.
Amplifying community care with Livingston Community Health
Noble West helped Livingston Community Health create cohesive content across organic and paid channels. Through a holistic media revamp, Livingston Community Health boosted their reach and bolstered their brand identity.
Created by growers for growers, the California Dry Bean Growers Association streamlines growing, funding and promoting dry beans. CalBeans partnered with Noble West to develop a creative campaign for a younger demographic—driving engagement, education and overall reach with new audiences.